The King of the James was created to help support the James River Park. All of the money raised from this event will go to the James River Outdoor Coalition, JROC. JROC, an all volunteer organization that was formed in 1997 to provide resources to complete improvements in and around the James River Park System and to educate and advise on issues pertaining to the park. If you, or an organization that you are part of, is interested in supporting the King of the James, we have several options for giving. JROC is a non-profit 501(3)(c) organization and all donations are tax deductible.
Fore more information about sponsoring the King of the James, please visit https://jroc.net/product/kotj-sponsorship/